Pip Edwards for ETTO Australia
Ten years ago, Pip Edwards launched P.E. Nation. An Australian fashion-first active wear brand that changed the rules with an aesthetic blend of street and sport. Pip’s bold, colourful, signature style and design eye quickly cemented the brand as an Australian icon. In that first year, for their first runway show, P.E. Nation was sponsored by ETTO's founder and CEO Andrea Horwood who was also the founder of WelleCo - Andrea backed Pip, the P.E. Nation brand and a fellow female entrepreneur. Andrea was another Australian founder changing the rules, bringing the first ingestible wellness brand to the beauty floor.
Fast forward 10 years and the two remain friends, again coming together to collaborate on new ventures.
Pip is collaborating with ETTO Australia as their first Force of Nature ambassador to bring awareness to what we put on our bodies every day. Pip is 46 and in the best shape of her life. With a protocol that is dedicated to moving her body, catching sunlight, dry brushing and getting time in the sauna, it’s not lost on her that what we put on our bodies everyday matters.
ETTO is the first to offer a range of modern alternatives to age-old chemist formulas, throwing out the petroleum, synthetic fragrance and toxic chemical formulas made for shelf life not our bodies. Using instead the potent and clinically backed Australian grown plant terpenes – naturally full of powerful components cultivated in the land of drought and floods.
Because nature already has the answers. Nature is a force. And so is Pip. Bold, brave, resilient and generous with what she gives out into the world, she’s here with guidance and inspiration aplenty.
Shop Pip's Protocol
Pip's Protocol

Dry Brushing
Every day I massage my body with a natural-bristle brush while my skin is dry, so before I shower or have a sauna. It exfoliates and unclogs pores, leaving my skin smooth. And, by removing the layer of dead skin it helps body care you apply after absorb more effectively.
Sauna + Sauna Hat
I sit in the sauna 3 days a week. It helps with recovery after my work outs, helps me to relax, and I notice I get better sleep at night. Sauna’s are great for heart rate, blood pressure, joint health and brain health so definitely worth adding in to your week if you can. I always wear my natural wool sauna hat from ETTO because it prevents my head from overheating, it keeps the head cooler while the rest of the body safely sweats and absorbs the therapeutic heat. It also massively protects my hair and scalp. Dry heat is not great for hair! It strips the oils and makes it frizzy and brittle, so the wool hat is a non-negotiable for me when I sauna.
Daily Foaming Skin Wash
After a workout or sauna – any kind of sweat! I use the ETTO daily foaming skin wash. I can’t go back to body wash after using this. It is creamy and doesn’t strip my skin. It has plant-active Terpinen-4-ol from Australian steam extracted Tea Tree. Terpinen-4-ol treats any redness or irritation and prevents breakouts from sweat or heat rash. This foam protects the skin microbiome, and my skin feels so healthy since I’ve been using this every day. It also has a very clean ingredient list, a natural coconut base plus the properties of the plant active Terpinen-4-ol.
Skin Drink
I follow up with this amazing skin drink all over my body - ETTOs The Skin Recovery Gel is made with pure aloe vera juice, plant-active Terpinen-4-ol and chamomile. It is literally like a drink for my skin, and it has a cooling metallic roller, so you just roll it over your skin. It is not diluted with water which means it is potent with all the raw, pure healing and hydrating benefits of aloe vera without synthetic ingredients or petroleum. My skin looks and feels incredible after using this and it removes any redness or dryness.
Behind the scenes with Pip Edwards for ETTO


